Archive for April, 2008
Author: Martin Schultz
N-Gage: Get Out And Play »
Posted on April 16th, 2008 at 18:04 in Campaigns.
Amazing new campaign from Nokia for their N-Gage range. A tribute to Mobile gaming, including the ever popular ‘Snake’ found on almost any Nokia phone in the last 15 years. Amazing stop-motion techniques and great interactive fun.
Check it out at: http://get-out-and-play.com/
Author: The Plant Team
Tags: games, interactive, nokia, Video, websites
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Takashi Murakami »
Posted on April 15th, 2008 at 02:04 in Random Creativity.
Yesterday we went to the Takashi Murakami exhibition @ Brooklyn Museum. Check him out here in an interview with Jonathan Ross.
Also, check out a lot of hypeness about Murakami @ HYPEBEAST
Author: Martin Schultz
Tags: art, Takashi Murakami, Video
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Brand Republic Agency Showcase »
Posted on April 10th, 2008 at 15:04 in Agencies.
Browse UK advertising agencies and check some of the world’s leading interactive work.
Author: Martin Schultz
Tags: Agencies, interactive, uk
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Google Translation API »
Posted on April 9th, 2008 at 12:04 in Technology.
Google have recently released a new API for working with different languages.
The 2 main functions are Language Detection and Translation.
With Language detection, a string of text is fed into the API, and the result is the language that the text is written. It even sends back a percentage value illustrating how accurate the results are. This is a nice feature, knowing that the same words can and do exist in multiple languages.
The translation feature simply takes a string in one of the supported languages and converts in to another language of your choosing.
The applications of this API could be quite intruiging. Educational, recreational and instructional uses come immediately to mind, so it will be interesting to see what people do with it. Maybe some language schools could have some fun with it in their advertising campaigns? It’s easy to imagine a banner ad or microsite challenging potential students to test their level of knowledge of a particular language as a way of recruiting new schools. Perhaps even a as an automated tool to determine what class level a given student should be put in.
Sadly, Danish is not currently one of the supported languages, while Swedish, Norwegian and Finnish are missing also, meaning those of us working on localized versions of sites in Scandinavia are out of luck for now. Hopefully as the usage and development of the tools increase, so will the list of supported languages and thus possibilities.
Source: Google Ajax Search API Blog