Plant Blog

Our latest work for GAM3 has been featured on adsoftheworld.com

The client:
GAM3 is an international non-profit organization that arranges street basket tournaments and urban cultural events for kids in Denmark and the Middle East in order to integrate minority youth in the community. In 2007 GAM3 became Official NBA Cares Community Partner.

The challenge:
GAM3 wanted to promote the annual GAM3 street basket finals in Copenhagen to a target group of 12+ street ballers without a media budget.

The solution:
GAM3’s tag line is ‘Take it to the streets’ and so we did. In order to gain awareness, we temporarily turned pedestrians on Copenhagen traffic signs into basketball players. This way, we quite literally reached the target group on a street level and helped promote street basket as basketball’s more adventurous offspring.

More than 200 calculations by Craig Damrauer.

See them at morenewmath.com

Check out good ole’ Scientologist Beck’s conversations with Will Ferrell and Tom Waits, where they talk about different irrelevant stuff like TV shows from the 70ies and heavy metal parking lots. Irrelevant but interesting non the less.

Thanks Sofia for the tip

Microsoft asked us to do a banner campaign that promoted their new MSN Download website. First we though about doing a highly technical banner that involved Twitter, Facebook, iPhone, Youtube, Myspace, a Commodore 64 and two HD cams. Then we thought ‘Hey, let’s just throw in a couple of solid arguments for clicking on the banner and give the kids what they want’.

Michael Jackson may have died, relocated to a timeshare on Hawaii with Kurt Cobain or whatever. But he’s still on our minds whether you like it or not, as this neat Twitter thang shows. Great song.

This Pringles banner is really sweet and shows that a banner can be so much more than a gateway to a campaign site. Also, it emphasises that great copy is all you need.

I love the simplicity and impact of Huge Inc’s website. The strong bold type with colourful images bursting out of the seams. It’s also cool that they get right to the point, avoiding too much marketing bullshit speak and just showing their results.

14 years ago, a Gartner analyst named Jackie Fenn created the Gartner Hype Cycle — a chart that maps the way media and consumers perceive technology as it is introduced into culture.

Gartner just updated the Hype Cycle for 2009. It predicts a big backlash coming for e-Book readers, microblogging and cloud computing.

How does the hype cycle work? First the technology is invented, or “triggered.” This leads to an incredible amount of hype, very quickly. Then not much happens right away, people get disappointed, and the tech is mired a “trough of disillusionment.” But then, almost so slowly it’s hard to notice, we enter a “slope of enlightenment,” where we realize just how useful this technology will be. Then we hit the “plateau of productivity,” where we all know what we have in the tech and use it for what it is.

From Silicon Alley Insider

“It’s all very imprecise, but a game worth playing”
More @ Reuters

…det kender vi heldigvis ikke noget til… vel?

(“… fortunately we don’t know anything about that… right?”)

MoMA is great and with this interactive feature you can make a custom schedule using Facebook Connect.