Posted on August 31st, 2009 at 08:08 in Campaigns.
GAM3 is an international non-profit organization that arranges street basket tournaments and urban cultural events for kids in Denmark and the Middle East in order to integrate minority youth in the community. In 2007 GAM3 became Official NBA Cares Community Partner.
GAM3 wanted to promote the annual GAM3 street basket finals in Copenhagen to a target group of 12+ street ballers without a media budget.
GAM3’s tag line is ‘Take it to the streets’ and so we did. In order to gain awareness, we temporarily turned pedestrians on Copenhagen traffic signs into basketball players. This way, we quite literally reached the target group on a street level and helped promote street basket as basketball’s more adventurous offspring.