Plant Blog

Want to be a hero, but can’t really be arsed to do anything about it? Well, just put up a smoke alarm at your granny’s house, then you may end up saving her life. Now, how heroic is that?!

That’s the strategy behind our new campaign for BrandBevægelsen (The Fire Foundation) who aims to reduce the number of casualties of fires by getting 20-45 year olds to put up smoke alarms at their grandparents’ and parents’ homes.

It’s all in Danish (we are fairly lazy people and need the encouragement).

What do you get when you cross a fashion afficionado with an Illustrator with a dash of 80′s cartoon nerd thrown in for good measure? Well, that would be Hipster He-Man, of course. The clothes all actually exist, and are noted below each image. Pretty good free advertising for those mentioned if you ask me.

Campaign by Glue London that urges English tourists to visit Sweden. A tough task when there are no football matches involved.

Nice use of Twitter. The banner searches Twitter for “I need alcohol” and “I am pregnant” and then displays them together for an interesting and though-provoking result. Still waiting for the first use of Twuffer in a banner.

Blu is back! This time together with David Ellis on this creation from Fame Festival.

My colleague Anders Lund has previously posted the film Muto by Blu. Watch it here.

New site for Philips adds a welcome twist to the ever so boring shaving ads and lets the user set his inner sensible, poetry-loving sissy free. Nasty thought, but well executed by Daddy – or CP+B Europe, as they are now known as. Note: If the language sounds strange, don’t be afraid. It’s Swedish.

The American Apparel ads became quite iconic as soon as they surfaced and certainly they managed to build up the brand well (sex sells, right?). Well, since the ads seem to have peaked – at least for now – why don’t we have a look back with the StyleCrave blog?

As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk. At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.

Advertising Agency: Cossette West, Canada

Pinched from ibeliveinadvertising

This is a great way to combine economic downfall and female skin – or male for that matter. If that’s your thing. New app from Puma turns bankrupcy into something positive. Only thing is, when the index hits rock bottom you’ll have no notes left for the ladies.

Handcrafted with love by BYU design students and faculty, for the 5th Typophile Film Festival. A visual typographic feast about the five senses, and how they contribute to and enhance our creativity. Everything in the film is real—no CG effects!

Shot with a RED One, a Canon EOS 5D Mark II, a Canon EOS 40D, and a Nikon D80.
Stop motion created with Dragon Stop Motion.

Creative Director & Faculty Mentor:
Brent Barson

Writing & Storyboarding:
Brent Barson, Jessica Blackham, Analisa Estrada, Meg Gallagher, John Jensen, Regan Fred Johnson, Colin “The Pin” Pinegar

Construction, Paint & Glue: 
Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Casey Lewis, Reeding Roberts, Deven Stephens, Brian Christensen (Brain Sculpture)

Animators:
Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Reeding Roberts, Deven Stephens

Cinematographer:
Wynn Burton

Editing:
Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Reeding Roberts

Hand Models:
Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Deven Stephens, Michelle Stephens

Original Music:
micah dahl anderson - micahdahl.com