In order to promote the Alfa 147 at a new low price, Belgian agency Duval Guillaume came up with the idea to place an outdoor ad at the lowest possible place on earth, 11,000 meters below sea level. Not exactly an environmentally sound idea, but a great way to communicate low prices.
Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show they consequently distributed IKEA catalogues in front of the cinema. I love it. But I’d hate it if it was projected in my cinema.
Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspec
Plant is a Copenhagen-based creative interactive agency. The mission of the company is to conceptualize and develop technology-empowered rich media content that will enable advertisers to engage international audiences on- and offline. We primarily develop Flash-based campaigns (landingsites, banners, games, widgets, etc.).