IKEA Cinema catalogue »
Posted on December 17th, 2009 at 15:12 in Campaigns, Random Creativity.
Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show they consequently distributed IKEA catalogues in front of the cinema. I love it. But I’d hate it if it was projected in my cinema.
Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspec
(via: Ads of the World)
“I love it. But I’d hate it if it was projected in my cinema.”
If you love it on distance, but hate it up close, then maybe it isn’t such a good idea. This campaign is only great when you remove the target group from the advertising equation. In my opinion it’s a massive fail. It’s just another format of disruption advertising – and a format even worse than a pop-up-ad. My guess is that they’ve pissed off a lot of people – I’d be pissed off for sure. And then to even have the nerve to hand me an IKEA catalogue in front of the cinema after destroying my cinema experience… jesus christ.
Comment by: Bo Damgaard
December 17th, 2009 at 5:13 pm