Greenpeace claimed that Nestlé’s supplier of palm oil contributed to rainforest deforestation and launched the video above, a parody of a Kit Kat commercial which basically accuses Nestlé of killing orangutans by destroying their natural living environment.
Nestlé lobbied to have the video removed from YouTube, citing a copyright complaint, which drew even more attention to it. As the video went viral, their Facebook page was overwhelmed with insolent comments. Nestlé’s spokesperson threatened to delete any comment made with an altered version of the Kit Kat logo (e.g. Killer), which once again backfired. After 1.5 million views, Nestlé finally gave up and met the demand of Greenpeace by terminating the supplier.
Greenpeace really gave Nestlé a bad break and a lesson in how NOT to use social media.
Urban explorer Steve Duncan goes places nobody in their right mind would go, examining hidden infrastructure — the tunnels, subways, and sewers — of cities all over the world. Watch him reveal New York City’s secret underground world.
Shot on a Canon 5d mkii with Canon 24 f/1.4 (version 1) with the zacuto rapid fire, Zoom H4N and a sennheiser g2 wireless lav.
For the second year running Plant and fellow agency Very were responsible for the STOR KUNST campaign for Ramlösa (that’s GREAT ART, in case your Danish is a bit rusty). In short, we invited artists and creative souls to upload their work to an online gallery on the campaign website. The most popular work was then printed and showcased at a real gallery in downtown Copenhagen. About 1,400 pieces of art were uploaded during the campaign. Check out this new case video which documents everything.
Plant is a Copenhagen-based creative digital agency. The mission of the company is to conceptualize and develop technology-empowered web content that will enable advertisers to engage international audiences online.