Posted on January 7th, 2011 at 14:01 in Random Creativity.
Greenpeace claimed that Nestlé’s supplier of palm oil contributed to rainforest deforestation and launched the video above, a parody of a Kit Kat commercial which basically accuses Nestlé of killing orangutans by destroying their natural living environment.
Nestlé lobbied to have the video removed from YouTube, citing a copyright complaint, which drew even more attention to it. As the video went viral, their Facebook page was overwhelmed with insolent comments. Nestlé’s spokesperson threatened to delete any comment made with an altered version of the Kit Kat logo (e.g. Killer), which once again backfired. After 1.5 million views, Nestlé finally gave up and met the demand of Greenpeace by terminating the supplier.
Greenpeace really gave Nestlé a bad break and a lesson in how NOT to use social media.