Online bullying is a threat that needs to be confronted head on. For Save The Children, Plant created a campaign inviting 12-14 year olds to do just that, while also making them more knowledgeable on smart online behavior. After interviewing young teens at Tre Falke Skolen it became clear that the message had to be delivered by way of play. And so the Netmonster was created, personifying a serious online threat, holding an online fate in it’s jaws.
Confront your own Netmonster in the campaign game on the live site
(In Danish. Facebook Connect enabled)