New Directors Showcase »
Posted on June 27th, 2011 at 11:06 in Random Creativity, Technology.
Saatchi & Saatchi’s 21st Annual New Directors Showcase at Cannes this year welcomed the audience with a multidisciplinary, retro-futuristic performance that combined Microsoft Kinect technology, live performance, animation and typography.
The intro was conceived by Saatchi senior creative team Jonathan Santana and Xander Smith, who took over the role of showcase creative directors from former worldwide CD Bob Isherwood and former CD-Global Culture Richard Myers. It enlisted the combined talents of Warp Records musicians Jamie Lidell and Clark, independent producer Juliette Larthe, Turner Prize-nominated artist Mark Titchner, software designer Aaron Meyers and effects and video designers Marshmallow Laser Feast.
The opener was a fitting prelude to another eclectic mix of spots, short films, music video and virals from 17 directors. According to Saatchi Worldwide Digital Ccreative Director Tom Eslinger, the agency sifted not just through reels but also cast out more nets to find work through social media, blogs and virals.
Among the audience favorites include Andreas Roth’s Exorcist homage for Dirt Devil; an ’80s-style bromance by The General Assembly; and a design-minded take on domestic items turned sex machines by Lernert and Sander. The show also featured a host of animation and multimedia works, including The Daniels’ Dogboarding clip; Jonathan Higgs’ super-effected “Photoshop Handsome” video for Everything Everything; a world seen from the tushies’ point of view by Tomi D @ Punga; a creepy, hyperdetailed look at a spider attacking its prey by Passion Pictures’ Polynoid; and a poignant contemplation of the passage of time by Agile Films’ Mikey Please.
You can check the full video or the NDS Youtube channel.

