HUH. Magazine provides an interesting article on the cost of logo’s in the corporate world. Inspired by the controversy surrounding the London 2012 Olympics logo, the magazine decided to have a look at the backstory behind some of the worlds most recognizable logos. Covering a multitude of branded identities with price tags ranging from $0 to $211 million USD, the logos in question showcase the subjective nature of branding and in the process prove that sometimes less really is more. Catch the full article over at HUH. Magazine with a full breakdown of some major player’s logos.
We were in New York attending Internet Week in May 2012, learning new things and getting creative fuel for future projects. We created this responsive website where we were feeding all our Instagrams, Foursquare check-ins and Tweets to give a picture of what happened and what we were up to. Check it out!
Plant, SweetTalk Cph and Carhartt proudly present Format Perspective, a skateboarding photography documentary by Philip Evans.
The film showcases the photography of Nils Svensson, Stu Robinson, Alex Irvine, Rich Gilligan, Sergej Vutuc and Bertrand Trichet. Filmed completely on super 8 film, this project gives a behind-the-scenes look at the skating that these guys like to shoot, as well as the resulting photos that emerge from these sessions.
Plant is giving away 2×2 tickets to the screening on Monday February 27, 2012, 21.30 @ Grand Teatret, Copenhagen. Introduction and Q&A by the director, Phil Evans.
PressPausePlay is an award winning Swedish-produced documentary about creativity in the digital age. It features artists such as Moby, Robyn, Lykke Li and Bill Drummond discussing how the digital age has had democratised culture, unleashing creativity and unlimited creative opportunities.
The download gives you 2 options, either the standard version or an interactive version. The interactive version uses the Adobe Air app, and gives loads of features and opportunities for the user to interact. The best part about the interactive player is that all the interviews not included in the final theater edit are included here, which results in ten times the content. The player is also a “living” version that can be updated, unlike a DVD, and it links to media content and creative works online from the interviewees. This could be the future of film distribution because it’s a very small file download for the viewer but a huge resource of inspiration.
During the whole film hotspots with extra content is available.
The hotspots are indicated by the ‘MORE’ button at the top right corner. By clicking on it you’ll be able to find:
- EXTRAS that shows a longer interview with the person currently talking in the film.
- MORE WORKS shows additional videos from the artist/company currently on screen.
- A relevant WEBSITE of the person currently on screen.
- The music currently playing in the movie. By clicking on the artist’s name you will be directed directly to their profiles (Spotify or Soundcloud).
When a character appears in the movie for the first time their name is shown.
If you click on the name an info tab about the person will appear. The info tab contains a short text about the person and links to associated websites and profiles e.g. Myspace, Spotify, blogs etc.
The tab Overview has two submenus.
INTERVIEWS lists the cast of the movie in one place and gives the possibility to see extra clips with them.
ADDITIONAL CONTENT contains 38 extra interviews on topics related to the movie.
Italian creative firm n9ve has clearly embarked on the alphabet concept by giving it a modern take and spicing it with humor. This new video above, called Alphabet 2, beautifully combines photography, sound and animation in delivering an engaging storytelling piece as the group pays tribute to this very essential piece of human invention. Enjoy!
The Apple logo is one of the most famous logos in the world. Apple fans not only put this logo on their vehicles to show their loyalty, they go to the extreme of tattooing themselves with it, a level of dedication very few brands achieved. The logo is admired for it’s simplicity and many meanings that people attach to it. It’s timeless. For 30 years it has been unchanged and I expect at least another 30 before anything drastic will be done to it.
There are many theories about this logo and many of them are just that. Find out the truth, read the interview with Rob Janoff, the designer of the original Apple logo, who will tell you all about his design.
An interesting article on a new site focusing on the DJ aspect of music “sharing”. For now it is unfortunately only available in the US, but it is certainly exciting to see where this is going.
Plant is a Copenhagen-based creative digital agency. The mission of the company is to conceptualize and develop technology-empowered web content that will enable advertisers to engage international audiences online.
