Visit our website

Posts by author: Martin Schultz

IKEA Easy To Assemble »

Posted on August 23rd, 2010 at 10:08 in Random Creativity, Video.

Watching cameos from the likes of Jane Lynch and Jeff Goldblum, it’s easy to forget that the breakout Web series Easy to Assemble is, at its core, one giant IKEA commercial.

Article from Fast Company
Official “Easy To Assemble” site or on “My Damn Channel”

Author: Martin Schultz
Tags: ,
No Comments

Plant 2010 showreel »

Posted on August 12th, 2010 at 18:08 in Agencies, Video.

(more…)

Author: Martin Schultz
Tags: ,
No Comments

Steely Dan: Do It Again »

Posted on July 31st, 2010 at 03:07 in Random Creativity.

Released in 1972, the song debuted on the Billboard Hot 100 on November 18, 1972 and reached #6 on the US charts in 1973.

Steely Dan is an American rock band; its core members are Donald Fagen and Walter Becker. The band’s popularity peaked in the late 1970s, with the release of seven albums blending elements of jazz, rock, funk, R&B, and pop.[1] Rolling Stone magazine has called them “the perfect musical antiheroes for the Seventies.”

Source: Wikipedia


Steely Dan: Do It Again

This song is incredible and I remember it from the 80′s when my dad brought it back to our place from New York.

Author: Martin Schultz
Tags: , ,
No Comments

Last Call: Interactive Horror Trailer »

Posted on June 30th, 2010 at 08:06 in Campaigns, Technology, Video.

First came the flyer. Participants filled out their details, including their phone numbers, on a card which was enterted into a speed-dial database. Then, during the showing of the movie, the database would select one cell number–and call it. Thanks to especially-developed voice-recognition software, the call’s recipient was able to direct proceedings to the protagonist and tell her what she should do next.

More from Fast Company (including some cool stationary)

The campaign won a Bronze Media Lion at Cannes.
Here’s the entry details.

Author: Martin Schultz
Tags: ,
No Comments

Where great talent lives »

Posted on June 17th, 2010 at 16:06 in Agencies.

Cool new site from MDC Partners.

Author: Martin Schultz
Tags: ,
No Comments

Prototyping »

Posted on May 26th, 2010 at 17:05 in Campaigns, Random Creativity, Technology.

In the broadest sense, all kinds of design artifacts are prototypes. Pencil sketches, blocks of wood, storyboards, wireframes, foam-core models, pixel-perfect state renderings, clickable demos, and functioning production code are all strategies for representing a thing being designed. However, in the world of interaction design, we usually reserve the term for ways of representing interactivity—not just the form but also behavior.

Full article by Adobe’s Dave Cronin

Author: Martin Schultz
Tags: , , ,
No Comments

Google I/O 2010 Keynotes »

Posted on May 24th, 2010 at 22:05 in Technology, Video.

Some interesting talk about HTML5, video on the web and the development of web applications from the Google I/O conference held May 19-20, 2010. Check out Clicker.tv now for a great HTML5-based user experience.

Author: Martin Schultz
Tags: , , ,
No Comments

Bcycle launches in Denver »

Posted on May 1st, 2010 at 16:05 in Agencies, Random Creativity, Technology.

Bcycle is a bike-sharing system that launched this April in Denver, Colorado. I heard about it on the Fearless QA with Alex Bogusky on Justin.tv and Crispin Porter + Bogusky had a major role in developing this concept. The bikes have GPS and you check out your bike from the kiosks with an RFID-enabled membership card. On the Bcycle site you can then check out how far you went, how many calories you burned and what your carbon offset was. Pretty cool.

Author: Martin Schultz
Tags: , , ,
No Comments

99 Percent Conference Recaps »

Posted on April 22nd, 2010 at 11:04 in Random Creativity.

Plant attended the 99 Percent last week in New York City.

Here’s the official recaps:
Part One
Part Two

Author: Martin Schultz
Tags: ,
No Comments

Tiger Woods comeback ad »

Posted on April 8th, 2010 at 13:04 in Video.

I’m looking forward to seeing Nike’s marketing plan for the Tiger Woods comeback. As you may have seen, he’s back in a new ad and also featured on the Nike Golf website and the Nike Golf YouTube site.

Author: Martin Schultz
Tags: , , ,
No Comments

Next Page »