Nike‘s global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in the first of two interviews that Dezeen filmed for the sports brand.
The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.
See more pictures and information about the NikeFuel Station in our story on Dezeen and watch Walker explaining the new FuelBand product in our later movie.
The United States produces 390 billion pounds of garbage every year, and finding places to dispose of it is a serious environmental and economic challenge. But what if we could change the way we think about garbage, from something to be disposed of to something to be harvested? THE LANDFILL profiles a small county landfill in Upstate New York which is using a system of composting, recycling, and methane capture technology to operate sustainably while producing electricity for 5,000 homes in their area. By focusing on the people and ideas behind this innovative waste-to-energy initiative, THE LANDFILL shows the beauty and potential of the stuff we throw away.
Join the conversation and tweet #TheLandfill to have your tweet featured on the Focus Forward website. Go to http://www.focusforwardfilms.com/films/11/the-landfill to see the discussion
Film First Co.
DIRECTED BY – Jessica Edwards, Gary Huswit
PRODUCED BY – David Scott
EDITED BY – Amir Husak
CINEMATOGRAPHY BY- Ben Wolf
MUSIC BY – Do Make Say Think “A Tender History in Rust” Courtesy of Constellation Records/Rough Trade Publishing
Elevation Partners and Facebook investor Roger McNamee, who is also a rock musician, gave an amazing talk recently where he goes over some of the biggest trends affecting the technology industry.
(On HTML5):
HTML5 is going to change everything. “In HTML5, an ad is an app, a tweet is an app, everything is an app.” “It’s a blank sheet of paper, and creativity rules again.”
Saatchi & Saatchi’s 21st Annual New Directors Showcase at Cannes this year welcomed the audience with a multidisciplinary, retro-futuristic performance that combined Microsoft Kinect technology, live performance, animation and typography.
The intro was conceived by Saatchi senior creative team Jonathan Santana and Xander Smith, who took over the role of showcase creative directors from former worldwide CD Bob Isherwood and former CD-Global Culture Richard Myers. It enlisted the combined talents of Warp Records musicians Jamie Lidell and Clark, independent producer Juliette Larthe, Turner Prize-nominated artist Mark Titchner, software designer Aaron Meyers and effects and video designers Marshmallow Laser Feast.
The opener was a fitting prelude to another eclectic mix of spots, short films, music video and virals from 17 directors. According to Saatchi Worldwide Digital Ccreative Director Tom Eslinger, the agency sifted not just through reels but also cast out more nets to find work through social media, blogs and virals.
Among the audience favorites include Andreas Roth’s Exorcist homage for Dirt Devil; an ’80s-style bromance by The General Assembly; and a design-minded take on domestic items turned sex machines by Lernert and Sander. The show also featured a host of animation and multimedia works, including The Daniels’ Dogboarding clip; Jonathan Higgs’ super-effected “Photoshop Handsome” video for Everything Everything; a world seen from the tushies’ point of view by Tomi D @ Punga; a creepy, hyperdetailed look at a spider attacking its prey by Passion Pictures’ Polynoid; and a poignant contemplation of the passage of time by Agile Films’ Mikey Please.
Plant is a Copenhagen-based creative interactive agency. The mission of the company is to conceptualize and develop technology-empowered rich media content that will enable advertisers to engage international audiences on- and offline. We primarily develop Flash-based campaigns (landingsites, banners, games, widgets, etc.).
