Plant Blog

Awesome use of YouTube going on here. Can’t really say much more without revealing too much, just check it out.

Advertising agency Publicis E-dologic from Israel has come up with a great way to take Facebook and social networking into the real world. By letting visitors to an amusement park wear RFID bracelets, people were able to ‘like’ various attractions using the on-location ‘like machines’ and get automatically tagged in pictures that were uploaded to Facebook.

This is a great way to erase the whole ‘logging on to Facebook and typing’-phase and makes sharing opinions and content much more fun and intuitive. And potentially creates a hell of a lot Facebook spam.

Today is Wednesday. But it’s also the day when The Twilight Saga: Eclipse premieres all over the world. The highly successful girl-meets-vampire-but-also-likes-werewolf drama will surely sell tons of tickets all over the world. Back in the days vampires wore capes and lived in Romanian castles, but these days they go to high school and act like every other teenager. Except they’re unusually pale and empty veins rather than beer bootles.

The first two movies in the series have already passed the 1 billion dollars mark and created a huge fan base of garlic-shy kids around the world. Nevertheless, the folks behind the movie has once again trusted the agency Crispin Porter + Bogusky to create some fuss about the movie in cooperation with Burger King. Target groups match perfectly and having watched the film, I guess that the audience will want to sink their teeth into a piece of meat of their own at a nearby BK.

CPB and BK have created a scratch-off game where customers get to choose what team they are on; the pale Edward or muscular wolfman Jacob. The game is promoted in a sweet tv spot where fans do their part of the job getting customers convinced.

Also included is a campaign site that reveals what team you’re on based on Facebook Connect. You can also play the Eclipse game, watch behind the scenes footage and lots more. But the tv spot really does the trick for me (some people even say it’s better than the actual movie, just don’t tell the kids).

This is a great way to play around with the media and catch the audience where people least expect it. Made by Grey Paris.

Not sure what to make for dinner? Look no further than this great site that serves a tasteful selection of suggestions with a chunk of insults on the side. When you’ve found something you like, simply click to get the recipe. Bon fucking appetite.

This campaign for adult tv channel Amour is just fantastic. My favourite is this one, but check out the whole series. Done by Cossette in Canada.

Among the many Twitter-based campaigns and apps, this is definately one of the more useful. By entering your Twitter name, the site analyses your tweets and decides how hetero you are. Oh, and it’s part of the campaign for Stockholm Pride (Plant is a 68 % hetero company, by the way).

We’re in New York for the 99 Percent conference and an overall creative and inspirational finetuning. You can follow us on our brand new NY site full of pics that are geo-tagged for your convenience. Get your bite of the apple here.

To promote a new water park slide in Brazil, the agency PMWEB came up with this great idea that takes you on a ride without you getting wet. It’s cool to see the media used in a whole new way and the scroll down experience is great too.

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Now this is a really nice way to use the scroll bar to get your message across. It even reflects whether you scroll up or down. The banner is made by Neboko Flow and showcased on the ever so nice Bannerblog.