Plant has helped develop DIA Future, a new creative competition for students. The task? To make a digital campaign or activity that creates some deserved fame and fortune for the nice people at Børnehjælpsdagen (a national organisation that helps children who are placed in care). We made a poster and stuff to promote the thing.
Following up on the great swaggerize website, Old Spice introduces this great ad. If it wasn’t for the fact that my Dad has been using Old Spice since 1961, I would give it a go.
We love football at Plant, so we are mad about this Puma Valentine’s Day card. It’s nice to see a football campaign that shows some understanding and doesn’t just collect ten star players and let them play a game in a hangar/airport/shopping mall/spaceship/bar/whatever. Never again will you be caught in a crunching tackle between your lady friend and your true love. Made by Droga5.
Why is it always the big companies that get the attention? Well, in this Miller High Life campaign it isn’t. Miller has decided it’s time to help out the little guy, such as the hardware store, the hairdresser and the baseball card shop. Nice thought and quite funny.
Cool new site for the Nike Jumpman shoe. Funny and exciting games, really well-executed. I came in as a solid #1254 on the highscore list. The site is a bit in the same vein as this Swedish recruitment campaign which is also kinda cool.
Augmented reality applied to a t-shirt by T-Post magazine. I guess it’s handwash…
Great banner campaign by WAX Partnership Calgary that gets the message across in a clear and simple way. Really nice interaction and execution as well. Never mind the career, I don’t even want to leave this banner.
Amazing new stunt by German agency Jung von Matt for car rental company Sixt. Apparently, Halle is the most rainy city in Europe which means that convertibles are a rare sight. How do you solve this problem? You call a former fighter pilot and gets him to literally blow the clouds away.
My Italian is thinner than a pizza from Napoli, but I do understand that this is pure genius. Agricultural firm Azienda Agricola Giacomo Ferraris located just outside Milan lets customers build their own organic garden from their web browsers and have veggies delivered on a weekly basis. You can even upload your own picture for a personalised scarecrow. Wauw.
How do you promote an optician for just 500 bucks? You buy a lot of ‘misspelled’ URLs that consumers often end up typing because of their poor eyesight and place your offer there. Great idea and insight (couldn’t help the pun).