Plant Blog

Today is Wednesday. But it’s also the day when The Twilight Saga: Eclipse premieres all over the world. The highly successful girl-meets-vampire-but-also-likes-werewolf drama will surely sell tons of tickets all over the world. Back in the days vampires wore capes and lived in Romanian castles, but these days they go to high school and act like every other teenager. Except they’re unusually pale and empty veins rather than beer bootles.

The first two movies in the series have already passed the 1 billion dollars mark and created a huge fan base of garlic-shy kids around the world. Nevertheless, the folks behind the movie has once again trusted the agency Crispin Porter + Bogusky to create some fuss about the movie in cooperation with Burger King. Target groups match perfectly and having watched the film, I guess that the audience will want to sink their teeth into a piece of meat of their own at a nearby BK.

CPB and BK have created a scratch-off game where customers get to choose what team they are on; the pale Edward or muscular wolfman Jacob. The game is promoted in a sweet tv spot where fans do their part of the job getting customers convinced.

Also included is a campaign site that reveals what team you’re on based on Facebook Connect. You can also play the Eclipse game, watch behind the scenes footage and lots more. But the tv spot really does the trick for me (some people even say it’s better than the actual movie, just don’t tell the kids).

Cool new site from MDC Partners.

This is a great way to play around with the media and catch the audience where people least expect it. Made by Grey Paris.

This campaign for adult tv channel Amour is just fantastic. My favourite is this one, but check out the whole series. Done by Cossette in Canada.

Bcycle is a bike-sharing system that launched this April in Denver, Colorado. I heard about it on the Fearless QA with Alex Bogusky on Justin.tv and Crispin Porter + Bogusky had a major role in developing this concept. The bikes have GPS and you check out your bike from the kiosks with an RFID-enabled membership card. On the Bcycle site you can then check out how far you went, how many calories you burned and what your carbon offset was. Pretty cool.

To promote a new water park slide in Brazil, the agency PMWEB came up with this great idea that takes you on a ride without you getting wet. It’s cool to see the media used in a whole new way and the scroll down experience is great too.

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Now this is a really nice way to use the scroll bar to get your message across. It even reflects whether you scroll up or down. The banner is made by Neboko Flow and showcased on the ever so nice Bannerblog.

Great promo for the mighty Burger King made by Ogilvy in Brazil. Customers who order a Whopper get a wrapping with a picture of their own face on it. Can’t wait for the face to appear on the actual burger.

We love football at Plant, so we are mad about this Puma Valentine’s Day card. It’s nice to see a football campaign that shows some understanding and doesn’t just collect ten star players and let them play a game in a hangar/airport/shopping mall/spaceship/bar/whatever. Never again will you be caught in a crunching tackle between your lady friend and your true love. Made by Droga5.

Great banner campaign by WAX Partnership Calgary that gets the message across in a clear and simple way. Really nice interaction and execution as well. Never mind the career, I don’t even want to leave this banner.