Sopia Lindholm, Web Director at the Swedish agency Forsmann & Bodenfors, presented a few cases her and her colleagues had been working on, while speaking at the Danish Internet Award show that was held last night at Bremen in Copenhagen.
The Original IKEA ad
Conan Spoof
We are busy and, as a result, we are looking for an ambitious, experienced, and dedicated developer with a minimum of 3-4 years of experience. Our mission is to create the best digital campaign solutions on the market, and your role is to help us achieve this.
At Plant we love to challenge. Both the consumers and our clients, but also the way we work.
If you are the person we are looking for, you are not only able to develop high-quality solutions but also work with and utilize new technologies in order to create the best possible solution.
Should you have any questions regarding this position, please contact Jens Søgaard, development director, on phone +45 2128 3484.
Trailer for Project Re: Brief. More from Project Re: Brief.
m ss ng p eces is a Brooklyn-based creative company inspired by the limitless potential of the web.
Kudos.
We took home the award for “Best Rich Media” at Danish Internet Awards, DIA11, for the “Verdens Bedste Nyheder” Facebook Connect make-your-own-movie starring Peter Lund Madsen we did for NGO Forum (2015 Kampagnen). Arguably it was the most important category of the night ;-]
Here’s the reasoning from the jury (in Danish):
Det er sjældent de helt store overraskelser, der præger kommercielle sites selvopfattelser. Det er gammel vin på nye flasker, og derfor ender man som jury oftest med at kigge mere på produktion og finurlige detaljer, små krøller eller nye sløjfer som konkurrerer med det evige budskab om i sidste ende at købe dette og hint, fordi det er bedre end dette og hint andet. Her har vi for en gangs skyld med en vaskeægte nyhed at gøre. En god historie, godt fortalt, uden fluer i øjnene eller grædende børn. Vinderen af kategorien Web Tv/Rich Media er ”Verdens Bedste Nyheder”.
Also its worth mentioning the winner in the DIA Future category that we helped out with. The winners were Rikke Boas and Maja Kargaard from Kreative Kommunikation (2nd year) at Mediehøjskolen. View the video of their project below.
Using Facebook for promotions in an innovative way is a challenge nowadays, but this campaign for SAS shows that there are still new possibilities to be discovered. It’s quite simple, you just change your profile pic to the trip you want to win and add a a corresponding picture to your wall and you are in the draw to win a free flight. Oh, and Facebook closed it down after a few days, which is a sign of approval, I guess. By CP+B, Europe.
For the second year running DIA Future gives students the chance to do some great digital work for a real client and, if the work is better than the other submissions, pick up an award in front of the Danish ad industry at the annual Danish Internet Award in Copenhagen. This year the challenge is to do a mobile campaign for En Varm Seng (or A Warm Bed), a shelter which does what it says on the can – offer homeless people of all nationalities a warm bed and a hot meal too. A great initiative that needs all the help it can get.
Plant is once again responsible for the DIA Future campaign and getting the word out among students – and possibly causing a few sleepless nights and instant coffee overdoses along the way. But as the psychic on the campaign site will tell you, the hard work might well be the first step towards a glorious career in advertising. Simply log on to Facebook and the psychic will tell you what your future looks like (the psychic only speaks Danish).
Download the brief (PDF) and upload your work before midnight 28 February 2011.
STOR KUNST — Ramlösa from Plant on Vimeo.
For the second year running Plant and fellow agency Very were responsible for the STOR KUNST campaign for Ramlösa (that’s GREAT ART, in case your Danish is a bit rusty). In short, we invited artists and creative souls to upload their work to an online gallery on the campaign website. The most popular work was then printed and showcased at a real gallery in downtown Copenhagen. About 1,400 pieces of art were uploaded during the campaign. Check out this new case video which documents everything.
Neue Digitale/Razorfish has launched a great interactive banner for Audi – for those fortunate people who run Firefox 3.6 on their Macbooks. Check out the demo video though, runs in all browsers.
Interesting campaign by Ogilvy in South Africa for Halls. Based on the insight that Halls gives you your voice back, Ogilvy has created a site where you can free your voice and win your own radio ad – and some cash too. Anyway, the cool thing is that every word on the site is audio and can be used to construct your own sentence to play and share with your buddies. Best one wins. Word.