Neue Digitale/Razorfish has launched a great interactive banner for Audi – for those fortunate people who run Firefox 3.6 on their Macbooks. Check out the demo video though, runs in all browsers.
The Yellow Pages and Y & R Interactive Tel Aviv makes good use of the viewers location in this banner. Simply turn on your webcam and watch the stores around you pop up around you in the banner. Interesting idea, but art direction is a bit lacking, though.
Really nice banner for French knife manufacturer Opinel by Canadian agency Bleublancrouge (could you spell that, please?). Just enter whatever word you like, then cut it up Opinel. Clever, simple and nice interaction. This really cuts the mustard. Sorry, couldn’t help it.
Awesome use of YouTube going on here. Can’t really say much more without revealing too much, just check it out.
This is a great way to play around with the media and catch the audience where people least expect it. Made by Grey Paris.