We just launched what is probably the world’s first existentialist Facebook Connect-powered film on the subject of DOUBT. In the video, well-known Danish brain scientist and screen personality Peter Lund Madsen muses on ‘doubt’, bending and twisting the word while gently scolding the Danes for being so overly skeptical about the power of development aid as a means to drive change. To make the pill go down the user is met with fun yet relevant segments based on their Facebook profile and friends.
The film is part of the Verdens Bedste Nyheder campaign (The World’s Greatest News) explaining to Danes how millions and millions of people in the developing world have gained access to schools, risen from poverty and gotten access to clean water in the course the last decade.
Today is Wednesday. But it’s also the day when The Twilight Saga: Eclipse premieres all over the world. The highly successful girl-meets-vampire-but-also-likes-werewolf drama will surely sell tons of tickets all over the world. Back in the days vampires wore capes and lived in Romanian castles, but these days they go to high school and act like every other teenager. Except they’re unusually pale and empty veins rather than beer bootles.
The first two movies in the series have already passed the 1 billion dollars mark and created a huge fan base of garlic-shy kids around the world. Nevertheless, the folks behind the movie has once again trusted the agency Crispin Porter + Bogusky to create some fuss about the movie in cooperation with Burger King. Target groups match perfectly and having watched the film, I guess that the audience will want to sink their teeth into a piece of meat of their own at a nearby BK.
CPB and BK have created a scratch-off game where customers get to choose what team they are on; the pale Edward or muscular wolfman Jacob. The game is promoted in a sweet tv spot where fans do their part of the job getting customers convinced.
Also included is a campaign site that reveals what team you’re on based on Facebook Connect. You can also play the Eclipse game, watch behind the scenes footage and lots more. But the tv spot really does the trick for me (some people even say it’s better than the actual movie, just don’t tell the kids).
First came the flyer. Participants filled out their details, including their phone numbers, on a card which was enterted into a speed-dial database. Then, during the showing of the movie, the database would select one cell number–and call it. Thanks to especially-developed voice-recognition software, the call’s recipient was able to direct proceedings to the protagonist and tell her what she should do next.
In the broadest sense, all kinds of design artifacts are prototypes. Pencil sketches, blocks of wood, storyboards, wireframes, foam-core models, pixel-perfect state renderings, clickable demos, and functioning production code are all strategies for representing a thing being designed. However, in the world of interaction design, we usually reserve the term for ways of representing interactivity—not just the form but also behavior.
Among the many Twitter-based campaigns and apps, this is definately one of the more useful. By entering your Twitter name, the site analyses your tweets and decides how hetero you are. Oh, and it’s part of the campaign for Stockholm Pride (Plant is a 68 % hetero company, by the way).
Great promo for the mighty Burger King made by Ogilvy in Brazil. Customers who order a Whopper get a wrapping with a picture of their own face on it. Can’t wait for the face to appear on the actual burger.
Posted on February 26th, 2010 at 11:02 in Campaigns.
Plant has helped develop DIA Future, a new creative competition for students. The task? To make a digital campaign or activity that creates some deserved fame and fortune for the nice people at Børnehjælpsdagen (a national organisation that helps children who are placed in care). We made a poster and stuff to promote the thing.
Plant is a Copenhagen-based creative interactive agency. The mission of the company is to conceptualize and develop technology-empowered rich media content that will enable advertisers to engage international audiences on- and offline. We primarily develop Flash-based campaigns (landingsites, banners, games, widgets, etc.).
