Plant Blog

Plant, SweetTalk Cph and Carhartt proudly present Format Perspective, a skateboarding photography documentary by Philip Evans.

The film showcases the photography of Nils Svensson, Stu Robinson, Alex Irvine, Rich Gilligan, Sergej Vutuc and Bertrand Trichet. Filmed completely on super 8 film, this project gives a behind-the-scenes look at the skating that these guys like to shoot, as well as the resulting photos that emerge from these sessions.

Plant is giving away 2×2 tickets to the screening on Monday February 27, 2012, 21.30 @ Grand Teatret, Copenhagen. Introduction and Q&A by the director, Phil Evans.

Head over to Plant’s Facebook page, and sign up to win the tickets!

Tickets also available at grandteatret.dk

Facebook recently announced some nice new features for user profiles pages at thier F8 developer conference. Speculations is buzzing in the advertising industry whether facebook will redesign the brand/fan pages to adapt the same design as the profiles. Some brands have already made a design mockup for their brand/fan page assuming that it will be implemented in the near future. Take a look, I think is looks pretty interesting. Read more about it at Mashable.

Using Facebook for promotions in an innovative way is a challenge nowadays, but this campaign for SAS shows that there are still new possibilities to be discovered. It’s quite simple, you just change your profile pic to the trip you want to win and add a a corresponding picture to your wall and you are in the draw to win a free flight. Oh, and Facebook closed it down after a few days, which is a sign of approval, I guess. By CP+B, Europe.

For the second year running DIA Future gives students the chance to do some great digital work for a real client and, if the work is better than the other submissions, pick up an award in front of the Danish ad industry at the annual Danish Internet Award in Copenhagen. This year the challenge is to do a mobile campaign for En Varm Seng (or A Warm Bed), a shelter which does what it says on the can – offer homeless people of all nationalities a warm bed and a hot meal too. A great initiative that needs all the help it can get.

Plant is once again responsible for the DIA Future campaign and getting the word out among students – and possibly causing a few sleepless nights and instant coffee overdoses along the way. But as the psychic on the campaign site will tell you, the hard work might well be the first step towards a glorious career in advertising. Simply log on to Facebook and the psychic will tell you what your future looks like (the psychic only speaks Danish).

Download the brief (PDF) and upload your work before midnight 28 February 2011.

Online bullying is a threat that needs to be confronted head on. For Save The Children, Plant created a campaign inviting 12-14 year olds to do just that, while also making them more knowledgeable on smart online behavior. After interviewing young teens at Tre Falke Skolen it became clear that the message had to be delivered by way of play. And so the Netmonster was created, personifying a serious online threat, holding an online fate in it’s jaws.

Confront your own Netmonster in the campaign game on the live site
(In Danish. Facebook Connect enabled)

Plant worked with CGI studio Krogh Mortensen Animation and photographer Jonas Lodahl in bringing the monster to live:

This Bud Light project is a really interesting way to use the tagging feature on Facebook and connecting it to the brand in a way that’s funny and relevant. Made by students at the ad school Escola Cuca in Sao Paolo, Brazil.

Great news for footie fans out there. Facebook and Nike team up for I AM PLAYR, a social football game (football as in the real, European version). Judging by this trailer Facebook is about to become even more addictive. Game on.

Nokia’s new campaign in Australia turns bills into thrills and gives people the opportunity to spend their money on something more funny and pleasurable. Write what you would rather spend your cash on, the people with most original thoughts get their money back. Simple and nice, cool layout too. By JWT Sydney.

Following Philips and IKEA, this is another example of advertising gone soap opera. In LG’s version, beautifully tanned people talk a lot about Facebook, Twitter, Foursquare, etc., social tools you can use on LG’s series of Android phones. See, it all makes sense.

Advertising agency Publicis E-dologic from Israel has come up with a great way to take Facebook and social networking into the real world. By letting visitors to an amusement park wear RFID bracelets, people were able to ‘like’ various attractions using the on-location ‘like machines’ and get automatically tagged in pictures that were uploaded to Facebook.

This is a great way to erase the whole ‘logging on to Facebook and typing’-phase and makes sharing opinions and content much more fun and intuitive. And potentially creates a hell of a lot Facebook spam.