Advertising agency Publicis E-dologic from Israel has come up with a great way to take Facebook and social networking into the real world. By letting visitors to an amusement park wear RFID bracelets, people were able to ‘like’ various attractions using the on-location ‘like machines’ and get automatically tagged in pictures that were uploaded to Facebook.
This is a great way to erase the whole ‘logging on to Facebook and typing’-phase and makes sharing opinions and content much more fun and intuitive. And potentially creates a hell of a lot Facebook spam.
We just launched what is probably the world’s first existentialist Facebook Connect-powered film on the subject of DOUBT. In the video, well-known Danish brain scientist and screen personality Peter Lund Madsen muses on ‘doubt’, bending and twisting the word while gently scolding the Danes for being so overly skeptical about the power of development aid as a means to drive change. To make the pill go down the user is met with fun yet relevant segments based on their Facebook profile and friends.
The film is part of the Verdens Bedste Nyheder campaign (The World’s Greatest News) explaining to Danes how millions and millions of people in the developing world have gained access to schools, risen from poverty and gotten access to clean water in the course the last decade.
Today is Wednesday. But it’s also the day when The Twilight Saga: Eclipse premieres all over the world. The highly successful girl-meets-vampire-but-also-likes-werewolf drama will surely sell tons of tickets all over the world. Back in the days vampires wore capes and lived in Romanian castles, but these days they go to high school and act like every other teenager. Except they’re unusually pale and empty veins rather than beer bootles.
The first two movies in the series have already passed the 1 billion dollars mark and created a huge fan base of garlic-shy kids around the world. Nevertheless, the folks behind the movie has once again trusted the agency Crispin Porter + Bogusky to create some fuss about the movie in cooperation with Burger King. Target groups match perfectly and having watched the film, I guess that the audience will want to sink their teeth into a piece of meat of their own at a nearby BK.
CPB and BK have created a scratch-off game where customers get to choose what team they are on; the pale Edward or muscular wolfman Jacob. The game is promoted in a sweet tv spot where fans do their part of the job getting customers convinced.
Also included is a campaign site that reveals what team you’re on based on Facebook Connect. You can also play the Eclipse game, watch behind the scenes footage and lots more. But the tv spot really does the trick for me (some people even say it’s better than the actual movie, just don’t tell the kids).
First came the flyer. Participants filled out their details, including their phone numbers, on a card which was enterted into a speed-dial database. Then, during the showing of the movie, the database would select one cell number–and call it. Thanks to especially-developed voice-recognition software, the call’s recipient was able to direct proceedings to the protagonist and tell her what she should do next.
In the broadest sense, all kinds of design artifacts are prototypes. Pencil sketches, blocks of wood, storyboards, wireframes, foam-core models, pixel-perfect state renderings, clickable demos, and functioning production code are all strategies for representing a thing being designed. However, in the world of interaction design, we usually reserve the term for ways of representing interactivity—not just the form but also behavior.
Some interesting talk about HTML5, video on the web and the development of web applications from the Google I/O conference held May 19-20, 2010. Check out Clicker.tv now for a great HTML5-based user experience.
We’re in New York for the 99 Percent conference and an overall creative and inspirational finetuning. You can follow us on our brand new NY site full of pics that are geo-tagged for your convenience. Get your bite of the apple here.
Really cool example of combining a printed magazine with augmentet reality. Build with Open Frameworks for the March 2010 issue of Boards Magazine. Everything is open source released under the GPL v2.0, so there is no excuse not to play around with this nice example!
Posted on March 30th, 2010 at 23:03 in Technology.
Fontplore is an interactive application designed for searching and exploring font databases.
Fontplore helps you to easily find the right typeface for your project in a collection of several thousands of fonts. It lets you browse, preview, compare and print the fonts you are interested in.
And the clou is: It does all that on an interactive table, using tangible objects to navigate and control actions, so the workflow is easy to understand – easy to grasp!
Plant is a Copenhagen-based creative interactive agency. The mission of the company is to conceptualize and develop technology-empowered rich media content that will enable advertisers to engage international audiences on- and offline. We primarily develop Flash-based campaigns (landingsites, banners, games, widgets, etc.).
