Plant Blog

Awesome use of YouTube going on here. Can’t really say much more without revealing too much, just check it out.

Watching cameos from the likes of Jane Lynch and Jeff Goldblum, it’s easy to forget that the breakout Web series Easy to Assemble is, at its core, one giant IKEA commercial.

Article from Fast Company
Official “Easy To Assemble” site or on “My Damn Channel”

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Amazing Flying Lotus music video, directed by Special Problems

The concept driving this piece hits you on the head fairly early, but you can’t help but want to join him on the visual ride he is experiencing, starting with an 8-bit game like world, and getting progressively more organic as he progresses. The animation styles are intricate, intriguing and flat out awesome which leave me wanting more at the end. A seemingly appropriate feeling considering the theme of the video.

Today is Wednesday. But it’s also the day when The Twilight Saga: Eclipse premieres all over the world. The highly successful girl-meets-vampire-but-also-likes-werewolf drama will surely sell tons of tickets all over the world. Back in the days vampires wore capes and lived in Romanian castles, but these days they go to high school and act like every other teenager. Except they’re unusually pale and empty veins rather than beer bootles.

The first two movies in the series have already passed the 1 billion dollars mark and created a huge fan base of garlic-shy kids around the world. Nevertheless, the folks behind the movie has once again trusted the agency Crispin Porter + Bogusky to create some fuss about the movie in cooperation with Burger King. Target groups match perfectly and having watched the film, I guess that the audience will want to sink their teeth into a piece of meat of their own at a nearby BK.

CPB and BK have created a scratch-off game where customers get to choose what team they are on; the pale Edward or muscular wolfman Jacob. The game is promoted in a sweet tv spot where fans do their part of the job getting customers convinced.

Also included is a campaign site that reveals what team you’re on based on Facebook Connect. You can also play the Eclipse game, watch behind the scenes footage and lots more. But the tv spot really does the trick for me (some people even say it’s better than the actual movie, just don’t tell the kids).

New Old Spice commercial.

First came the flyer. Participants filled out their details, including their phone numbers, on a card which was enterted into a speed-dial database. Then, during the showing of the movie, the database would select one cell number–and call it. Thanks to especially-developed voice-recognition software, the call’s recipient was able to direct proceedings to the protagonist and tell her what she should do next.

More from Fast Company (including some cool stationary)

The campaign won a Bronze Media Lion at Cannes.
Here’s the entry details.

This is good stuff! I really like this little experiment and wonder which lane the Plant crew would be pointed at…

There is more interesting projects at the Color Me Katie blog.

Some interesting talk about HTML5, video on the web and the development of web applications from the Google I/O conference held May 19-20, 2010. Check out Clicker.tv now for a great HTML5-based user experience.

Users can contribute to The Johnny Cash Project by drawing a randomly selected frame from the video “Ain’t No Grave”. The drawing will then become a part of an ever growing new music video. When watching the video you can even sort frames by different categories such as sketchy, abstract and realistic drawings.