We were in New York attending Internet Week in May 2012, learning new things and getting creative fuel for future projects. We created this responsive website where we were feeding all our Instagrams, Foursquare check-ins and Tweets to give a picture of what happened and what we were up to. Check it out!
Logorama, winner for Best Animated Short, depicts a version of LA in which nearly everything–cars, buildings, people, animals–exists as one of over 2,500 logos and commercial mascots. Produced by French collective H5, the seventeen-minute film includes a shootout involving a pair of Michelin Men and Ronald McDonald, a catastrophic earthquake, and a campy take on Mr. Clean’s signature look. Watch it in its entirety above.
I´m really excited that we (Plant) are going to the 99 percent conference in NY this spring. Here is a little video from the conference with Ji Lee – Creative Director of Google Creative Labs talking about personal projects.
Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show they consequently distributed IKEA catalogues in front of the cinema. I love it. But I’d hate it if it was projected in my cinema.
Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspec
Posted on September 16th, 2009 at 13:09 in Campaigns.
As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk. At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Plant is a Copenhagen-based creative digital agency. The mission of the company is to conceptualize and develop technology-empowered web content that will enable advertisers to engage international audiences online.