Car prices hit rock bottom »
Posted on December 28th, 2009 at 11:12 in Agencies, Campaigns.
In order to promote the Alfa 147 at a new low price, Belgian agency Duval Guillaume came up with the idea to place an outdoor ad at the lowest possible place on earth, 11,000 meters below sea level. Not exactly an environmentally sound idea, but a great way to communicate low prices.