Bcycle launches in Denver »
Posted on May 1st, 2010 at 16:05 in Agencies, Random Creativity, Technology.
Bcycle is a bike-sharing system that launched this April in Denver, Colorado. I heard about it on the Fearless QA with Alex Bogusky on Justin.tv and Crispin Porter + Bogusky had a major role in developing this concept. The bikes have GPS and you check out your bike from the kiosks with an RFID-enabled membership card. On the Bcycle site you can then check out how far you went, how many calories you burned and what your carbon offset was. Pretty cool.