Plant, SweetTalk Cph and Carhartt proudly present Format Perspective, a skateboarding photography documentary by Philip Evans.
The film showcases the photography of Nils Svensson, Stu Robinson, Alex Irvine, Rich Gilligan, Sergej Vutuc and Bertrand Trichet. Filmed completely on super 8 film, this project gives a behind-the-scenes look at the skating that these guys like to shoot, as well as the resulting photos that emerge from these sessions.
Plant is giving away 2×2 tickets to the screening on Monday February 27, 2012, 21.30 @ Grand Teatret, Copenhagen. Introduction and Q&A by the director, Phil Evans.
For the second year running DIA Future gives students the chance to do some great digital work for a real client and, if the work is better than the other submissions, pick up an award in front of the Danish ad industry at the annual Danish Internet Award in Copenhagen. This year the challenge is to do a mobile campaign for En Varm Seng (or A Warm Bed), a shelter which does what it says on the can – offer homeless people of all nationalities a warm bed and a hot meal too. A great initiative that needs all the help it can get.
Plant is once again responsible for the DIA Future campaign and getting the word out among students – and possibly causing a few sleepless nights and instant coffee overdoses along the way. But as the psychic on the campaign site will tell you, the hard work might well be the first step towards a glorious career in advertising. Simply log on to Facebook and the psychic will tell you what your future looks like (the psychic only speaks Danish).
Download the brief (PDF) and upload your work before midnight 28 February 2011.
Online bullying is a threat that needs to be confronted head on. For Save The Children, Plant created a campaign inviting 12-14 year olds to do just that, while also making them more knowledgeable on smart online behavior. After interviewing young teens at Tre Falke Skolen it became clear that the message had to be delivered by way of play. And so the Netmonster was created, personifying a serious online threat, holding an online fate in it’s jaws.
Confront your own Netmonster in the campaign game on the live site
(In Danish. Facebook Connect enabled)
Nokia’s new campaign in Australia turns bills into thrills and gives people the opportunity to spend their money on something more funny and pleasurable. Write what you would rather spend your cash on, the people with most original thoughts get their money back. Simple and nice, cool layout too. By JWT Sydney.
We just launched what is probably the world’s first existentialist Facebook Connect-powered film on the subject of DOUBT. In the video, well-known Danish brain scientist and screen personality Peter Lund Madsen muses on ‘doubt’, bending and twisting the word while gently scolding the Danes for being so overly skeptical about the power of development aid as a means to drive change. To make the pill go down the user is met with fun yet relevant segments based on their Facebook profile and friends.
The film is part of the Verdens Bedste Nyheder campaign (The World’s Greatest News) explaining to Danes how millions and millions of people in the developing world have gained access to schools, risen from poverty and gotten access to clean water in the course the last decade.
Today is Wednesday. But it’s also the day when The Twilight Saga: Eclipse premieres all over the world. The highly successful girl-meets-vampire-but-also-likes-werewolf drama will surely sell tons of tickets all over the world. Back in the days vampires wore capes and lived in Romanian castles, but these days they go to high school and act like every other teenager. Except they’re unusually pale and empty veins rather than beer bootles.
The first two movies in the series have already passed the 1 billion dollars mark and created a huge fan base of garlic-shy kids around the world. Nevertheless, the folks behind the movie has once again trusted the agency Crispin Porter + Bogusky to create some fuss about the movie in cooperation with Burger King. Target groups match perfectly and having watched the film, I guess that the audience will want to sink their teeth into a piece of meat of their own at a nearby BK.
CPB and BK have created a scratch-off game where customers get to choose what team they are on; the pale Edward or muscular wolfman Jacob. The game is promoted in a sweet tv spot where fans do their part of the job getting customers convinced.
Also included is a campaign site that reveals what team you’re on based on Facebook Connect. You can also play the Eclipse game, watch behind the scenes footage and lots more. But the tv spot really does the trick for me (some people even say it’s better than the actual movie, just don’t tell the kids).
We’re all looking forward to the new Sherlock Homes movie. Sherlock Holmes and Dr Watson are the Crockett and Tubbs of the Victorian era. This Facebook Connect based game turns you into the investigator and it’s certainly not as easy at it seems in the movie. Nice look as well.
Admit it, you’ve got tons of so-called online friends and contacts that you don’t really care about. Former classmates, ex-mother in laws, etc. This new campaign from Microsoft by Plant reveals your true friends on the web. Go on, see for yourself.
New site for Philips adds a welcome twist to the ever so boring shaving ads and lets the user set his inner sensible, poetry-loving sissy free. Nasty thought, but well executed by Daddy – or CP+B Europe, as they are now known as. Note: If the language sounds strange, don’t be afraid. It’s Swedish.
Plant is a Copenhagen-based creative digital agency. The mission of the company is to conceptualize and develop technology-empowered web content that will enable advertisers to engage international audiences online.
