Posted on October 13th, 2010 at 09:10 in Agencies, Campaigns, Random Creativity, Technology.
Sir John Hegarty – Co-founder of Bartle Bogle Hegarty – was in town yesterday giving his talk on why this is a great time to be in advertising and why the new generation of creatives should embrace it. It was hosted by DMJX. According to Sir John Hegarty the fundamentals of advertising are still the same as they were before the internet: If you are doing brand communication the most important thing to remember is that a brand is made not by the people who buy it, but by the people who know about it. Fame still adds the value needed by your brand to demand a premium price, and the internet’s 1-to-1 conversation haven’t changed that. This video is from a different but similar talk. It’s stretched and out of sync, but the points come across, regardless. It has some examples of great ideas made possible through technology.
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