Want to be a hero, but can’t really be arsed to do anything about it? Well, just put up a smoke alarm at your granny’s house, then you may end up saving her life. Now, how heroic is that?!
That’s the strategy behind our new campaign for BrandBevægelsen (The Fire Foundation) who aims to reduce the number of casualties of fires by getting 20-45 year olds to put up smoke alarms at their grandparents’ and parents’ homes.
It’s all in Danish (we are fairly lazy people and need the encouragement).