North Kingdom and UncleGrey made and insanely beautiful and intense interactive film experience for fashion brand ONLY.
“With a simple click any time, the film freezes, turning into an interactive catalogue and from here you can: browse, like, pin, tweet and buy. You also interact with the story. Amongst other things, steal jeans, that, if you’re lucky, are sent to you for real and free. Finally your personal experience is summed up in a bespoke catalogue, so you can revisit the clothes you looked at, shop, share, download music and wallpapers.”
Louis Vuitton recently launched an interactive experience called The Art of Packing.
They’ve found a great way to display their wide range of luxury products, while showing you how to fold t-shirts, jackets etc. so it all fits neatly in the bag.
If you got time, use the link below and try it yourself.
PressPausePlay is an award winning Swedish-produced documentary about creativity in the digital age. It features artists such as Moby, Robyn, Lykke Li and Bill Drummond discussing how the digital age has had democratised culture, unleashing creativity and unlimited creative opportunities.
The download gives you 2 options, either the standard version or an interactive version. The interactive version uses the Adobe Air app, and gives loads of features and opportunities for the user to interact. The best part about the interactive player is that all the interviews not included in the final theater edit are included here, which results in ten times the content. The player is also a “living” version that can be updated, unlike a DVD, and it links to media content and creative works online from the interviewees. This could be the future of film distribution because it’s a very small file download for the viewer but a huge resource of inspiration.
During the whole film hotspots with extra content is available.
The hotspots are indicated by the ‘MORE’ button at the top right corner. By clicking on it you’ll be able to find:
- EXTRAS that shows a longer interview with the person currently talking in the film.
- MORE WORKS shows additional videos from the artist/company currently on screen.
- A relevant WEBSITE of the person currently on screen.
- The music currently playing in the movie. By clicking on the artist’s name you will be directed directly to their profiles (Spotify or Soundcloud).
When a character appears in the movie for the first time their name is shown.
If you click on the name an info tab about the person will appear. The info tab contains a short text about the person and links to associated websites and profiles e.g. Myspace, Spotify, blogs etc.
The tab Overview has two submenus.
INTERVIEWS lists the cast of the movie in one place and gives the possibility to see extra clips with them.
ADDITIONAL CONTENT contains 38 extra interviews on topics related to the movie.
Posted on September 30th, 2011 at 10:09 in Facebook.
Facebook recently announced some nice new features for user profiles pages at thier F8 developer conference. Speculations is buzzing in the advertising industry whether facebook will redesign the brand/fan pages to adapt the same design as the profiles. Some brands have already made a design mockup for their brand/fan page assuming that it will be implemented in the near future. Take a look, I think is looks pretty interesting. Read more about it at Mashable.
Attending the FITC (Flash In The Can) in Amsterdam a couple of weeks ago, we had the pleasure of hearing Evan Roth speak about his many crazy, weird and wonderful ideas/projects. Check out his site here or try typing BAD ASS MOTHERFUCKER on Google, witch is one of his crazy projects, to see how long it will take him to be the first one listed when searching for those 3 key words… LOL!
Really cool example of combining a printed magazine with augmentet reality. Build with Open Frameworks for the March 2010 issue of Boards Magazine. Everything is open source released under the GPL v2.0, so there is no excuse not to play around with this nice example!
Julien Vallée and Nicolas Burrows have got their If You Could Collaborate project up online.
Danse Dance is about re-discovering our daily surroundings. Each object is assigned to a letter on the keyboard, and can be activated or deactivated at any time.
If days have seemed quiet at Ravnsborggade the last few days, it’s because the Plant-team have been off to the annual Offf-festival in Lisbon. Three days of digital communication, culture, creativity, net working, brainstorming and port wine tasting along with 3500 colleagues from around the world.
Among lots of other things, we have seen stuff from the agency Champagne Valentine from Amsterdam, played physical Space Invaders with rubber balls against 15″ inch space ships on a huge screen and spent an hour with one of the masters of stop motion, Pes.
Stay tuned for more additions and reports from Portugal here and on Twitter.
Plant is a Copenhagen-based creative digital agency. The mission of the company is to conceptualize and develop technology-empowered web content that will enable advertisers to engage international audiences online.
