Plant Blog

NikeFuel Station at Boxpark from Dezeen on Vimeo.

Nike‘s global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in the first of two interviews that Dezeen filmed for the sports brand.

The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.

See more pictures and information about the NikeFuel Station in our story on Dezeen and watch Walker explaining the new FuelBand product in our later movie.

via Dezeen

What if we treated all athletes the way we treated skateboarders?

I wouldn’t offend the Plant running team!

Pretty cool 6-minute Nike Basketball ad by Wieden & Kennedy. And, of course, some behind the scenes footage.

Great news for footie fans out there. Facebook and Nike team up for I AM PLAYR, a social football game (football as in the real, European version). Judging by this trailer Facebook is about to become even more addictive. Game on.

I’m looking forward to seeing Nike’s marketing plan for the Tiger Woods comeback. As you may have seen, he’s back in a new ad and also featured on the Nike Golf website and the Nike Golf YouTube site.

Cool new site for the Nike Jumpman shoe. Funny and exciting games, really well-executed. I came in as a solid #1254 on the highscore list. The site is a bit in the same vein as this Swedish recruitment campaign which is also kinda cool.

“As a fan of James Jarvis I was always going to love this Nike commercial. If you can get past the first one minute (yes it does have no sound – amazing how disconcerting that is) a really lovely animation to represent the pain and joy of long distance running. If anyone has heard James Jarvis speak (I saw him at D&AD a number of years ago) you will know is one of the Top 50 cross country runners in the UK which is not surprising given his compulsive nature (he once spent a whole week drawing the hands of one of his characters).”

From Creative Social Blog via Adverblog.

keeping the snowboarding theme, a nice video with lovely graphics.

In this Nike viral ad, Kobe Bryant jumps over an Aston Martin. Some critics question what eventual accidents from copycats will mean for Nikes image and whether or not Nike can be hold responsible. “Just do it” or “Don’t try this at home”?