Nike‘s global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in the first of two interviews that Dezeen filmed for the sports brand.
The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.
See more pictures and information about the NikeFuel Station in our story on Dezeen and watch Walker explaining the new FuelBand product in our later movie.
Great news for footie fans out there. Facebook and Nike team up for I AM PLAYR, a social football game (football as in the real, European version). Judging by this trailer Facebook is about to become even more addictive. Game on.
“As a fan of James Jarvis I was always going to love this Nike commercial. If you can get past the first one minute (yes it does have no sound – amazing how disconcerting that is) a really lovely animation to represent the pain and joy of long distance running. If anyone has heard James Jarvis speak (I saw him at D&AD a number of years ago) you will know is one of the Top 50 cross country runners in the UK which is not surprising given his compulsive nature (he once spent a whole week drawing the hands of one of his characters).”
In this Nike viral ad, Kobe Bryant jumps over an Aston Martin. Some critics question what eventual accidents from copycats will mean for Nikes image and whether or not Nike can be hold responsible. “Just do it” or “Don’t try this at home”?
Plant is a Copenhagen-based creative digital agency. The mission of the company is to conceptualize and develop technology-empowered web content that will enable advertisers to engage international audiences online.