NikeFuel Station at Boxpark »
Posted on March 22nd, 2012 at 09:03 in Campaigns, Random Creativity.
NikeFuel Station at Boxpark from Dezeen on Vimeo.
Nike‘s global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in the first of two interviews that Dezeen filmed for the sports brand.
The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.
See more pictures and information about the NikeFuel Station in our story on Dezeen and watch Walker explaining the new FuelBand product in our later movie.
via Dezeen