Posted on February 15th, 2011 at 10:02 in Agencies, Campaigns, Facebook, Technology, plant.
For the second year running DIA Future gives students the chance to do some great digital work for a real client and, if the work is better than the other submissions, pick up an award in front of the Danish ad industry at the annual Danish Internet Award in Copenhagen. This year the challenge is to do a mobile campaign for En Varm Seng (or A Warm Bed), a shelter which does what it says on the can – offer homeless people of all nationalities a warm bed and a hot meal too. A great initiative that needs all the help it can get.
Plant is once again responsible for the DIA Future campaign and getting the word out among students – and possibly causing a few sleepless nights and instant coffee overdoses along the way. But as the psychic on the campaign site will tell you, the hard work might well be the first step towards a glorious career in advertising. Simply log on to Facebook and the psychic will tell you what your future looks like (the psychic only speaks Danish).
Download the brief (PDF) and upload your work before midnight 28 February 2011.