Up for grabs »
Posted on February 18th, 2011 at 10:02 in Agencies, Campaigns, Facebook.
Using Facebook for promotions in an innovative way is a challenge nowadays, but this campaign for SAS shows that there are still new possibilities to be discovered. It’s quite simple, you just change your profile pic to the trip you want to win and add a a corresponding picture to your wall and you are in the draw to win a free flight. Oh, and Facebook closed it down after a few days, which is a sign of approval, I guess. By CP+B, Europe.